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Pay Per Click Marketing

  • April 24, 2010
  • Blog

Pay Per Click (PPC) is an Internet promotion tool used on websites, in which advertisers compensate their host only at a time when their ad is clicked. By way of search engines, advertisers in general bid on keyword phrases important to their target buyer. Most content sites normally charge a predetermined price per click rather than use a bidding system. This concept was first introduced by Jeffery Brewer of GoTo.com

AdWords– Google’s marketing product in addition to their most important source of revenue. Made up of a short one title line along with two content lines, it works by providing pay-per-click (PPC) advertising. The advertisers stipulate the keywords they want to activate their ads and the maximum that they will shell out for each click. These will appear on the screen as “sponsored links” more often than not on the right side of the screen. Adwords provides local, national, and international distribution. The order of the paid-for listings is determined by other advertisers’ bids, and pay-per-click (PPC) of all the ads made known for a specified search, the exact way that Google determines this is top secret even to Google.

Yahoo! Search Marketing is a keyword-based pay-per-click (PPC) advertising service provided by Yahoo. Yahoo initially began using this service after acquiring Overture Services, Inc, which had been formally known as GoTo, which was the first company to successfully provide a pay-per-click search program. In the late 90’s GoTo gave advertisers the chance to bid on how much they were willing to pay to be at the top of the search engine result list, the amount was paid to GoTo each time someone clicked a link on the advertiser’s website. The idea behind this was that the paid listings would make it more relevant as the sites that were willing to pay more where most likely superior to the other sites.

Msn Adcenter –Originally all the ads on MSN were provided by Overture Services Inc, (Yahoo) with MSN collecting a portion of the profits. As its popularity grew MSN began developing its own pay-per-click (PPC) system, Microsoft ad Center. At first the results for both Yahoo and MSN were shown, but Yahoo would be phased out by the time their contract expired in 2006. Microsoft ad Center permits advertisers to target their ads by restricting their ads to a certain demographic and by increasing their bids at whatever time the ad is seen by a consumer of a certain demographic. As of November 2006, no other pay-per-click (PPC) advertising system has a similar feature. It also allows advertisers to run their ads on specific days of the week or certain times of day, which is a service that is unique to MSN.

There are many options to choose from when deciding to use pay-per-click (PPC) services to generate traffic to your website. You will need to do your research to be certain that you are choosing the perfect Pay-per- click (PPC) for your specific website needs.