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What are SEO services and how are they beneficial to your online business

  • April 24, 2010
  • Blog

Many people have never heard of SEO services. What are they and what do they do? This article intends to answer all your questions.

SEO is the abreviation  for search engine optimization, SEO’s are used to  enhance your companies visibility online, and to make finding your company easy for search engines like Yahoo and Google. Most likely you have a website and are ready to get started with your online business, so of course you want to be able to generate as much traffic to your site as  possible and this can only be done by utilizing SEO services. Search engines take in many different variables, when choosing search result rankings.

Many times they base them on site revelance matching with specific keywords. You will need to optimize your webpages based on certain keywords which will be used by potential customers to reach you. SEO’s are not the same as online marketing. With online marketing your site will come in many forms, SEO is just one of them, probably the most effective and beneficial one. They make it so your website will get noticed by not just any online viewer but by potential customers, by enticing a target audience to your website. This will lead to more sales. SEO’ s will be a great help in any business or niche, by providing your company with the exposure that it needs to make a substantial profit. The basic ways that SEO’s build traffic to the website is by using keyword research, onsite optimization, link building, and SEO copywriting.

Keyword Search– Are used by search optimization professionals to find and research actual terms that are entered into a search engine when an inquiry in conducted. These keywords are than used to direct web surfers to various links in a search engine.

Onsite optimization– This means all the onsite tweaks that your site needs in order to be search engine friendly. This usually includes using content editing, keyword analysis,(keywords should be changed frequently in order to reflect prospective client search characteristics) and changing Meta tags by using Meta tag optimization, code optimization which helps with speed and search results and navigational structure by adding site maps to the site.

Link Building-Is generally used to refer to anything you do to build links to a site. There are usually two ways this occurs either by Direct Click Through Traffic or Search Engine Optimization. Link building is the process of creating traffic to ones website by placing links in other online media, such as directories, search engines, or social networking sites.

SEO Copywriting– Is the process of writing text on a web page in such a way that it reads well for the potential consumer, while also targeting exact search terms. Along with the viewable text, SEO Copywriting usually optimizes other on-page elements for the targeted search terms. These include the Title, Description and Keywords tags, headings and alt text.